PPC Services and Strategies for Efficient Revenue Growth
Our team of ppc experts are constantly ahead of the curve, scaling alongside the evolution of ever-changing platforms through key takeaways and extensive learnings.
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- Google ads
- Bing ads
- Youtube ads
- Shopping ads
- Display ads
- Keyword research
- Campaign management
- Retargeting campaigns
- Ad & copy optimization
- Bid Strategy
- Lead generation
- Competitor analysis
- Rapid experimentation
- PPC reporting
- Audience research
- PPC landing page optimizations
- A/B testing
- International campaign strategy
Frequently Asked Questions (FAQs)
We execute our proprietary paid search strategies on key search engines such as Google and Bing. Our main deliverables include keyword research, ad copy, campaign management, reporting, and much more. ITEX’s PPC strategies are based on extensive learnings from Fortune 500 companies and VC-backed startups, and our squads tailor the unique strategies to the unique needs of each partner.
Unlike search engine optimization (SEO), PPC execution requires a designated daily, weekly, and monthly budget. These ads often appear at the top of a SERP, and you only pay when users click on your ads. The PPC channel is unique because it has commercial intent, meaning customers are more likely to purchase your product or service from this channel. At ITEX, we develop holistic strategies that tap into the unique benefits of various channels in order to pull the necessary levers to unlock sustainable, long-term growth.
Due to competition increasing over time, PPC costs have significantly increased. Without proper campaign structure, keyword research, bid strategy, and high-quality landing pages, PPC campaigns are sure to cost you more — but a ppc management company with deep channel expertise can help you unlock cost-effective and quick results even in the most saturated space. Partnering with an agency like ITEX will guarantee you PPC services that are efficient and profitable.
Experiment, Strategize, and Convert
Top of Mind, Bottom of Funnel
We capture top-funnel traffic and transform it into bottom-funnel conversions through rapid experimentation. We leverage intent — that’s what makes this channel unique — where the traffic isn’t ever fully cold.